Commercial Product Lead – Sports

We’re searching for a passionate, quick-thinking Commercial Product Lead – Sports to drive our vision forward. With our finger on the pulse of the industry, we’re propelling growth and innovation. Ready to make your mark in the dynamic world of iGaming? Let’s shape the future together at Raketech!

Role Description Summary

You will own and grow a portfolio of Raketech’s sports affiliate products across multiple markets. This is a product-first role with P&L responsibility: you set the strategy and drive both the traffic acquisition and the commercial success of the products. You live and breathe sports, understand how betting audiences behave, and know how to plan around the sporting calendar.

• Reporting to VP of Consumer Products

As a Commercial Product Lead – Sports, you are expected to:

• Shape the products

• Own the vision, strategy and roadmap for your allocated products, using continuous product discovery and user, market and business insights, and keeping up with competitors to find differentiation angles and gaps

• Identify and enable features and sections that can scale across multiple products and markets.

• Champion agile and lean ways of working, ensuring teams validate ideas early and iterate based on data

• Follow up delivered initiatives with data to measure their impact, and share learnings across teams and markets

Driving traffic and revenue around the sporting calendar

• Own traffic acquisition and revenue performance, set organic and paid growth targets together with the team, and identify new commercial opportunities

• Plan the sports event calendar 6-12 months ahead and scale content, placements and campaigns up and down around major tournaments and league seasons

• Together with our editors and content writers, set the standard for fast, accurate, news-style content that builds trust and demonstrates expertise, so our sites are recognised as authoritative sources by readers, search engines and AI-driven discovery.

• Shape commercial propositions and operator placements in collaboration with the commercial team

• Ensure content and commercial placements comply with market regulations and responsible gambling requirements, in collaboration with the compliance team

Work with people and partners

• Lead product managers, SEO managers, site managers, editors and content writers, directly and indirectly, through clear standards, goal setting, priorities and feedback

• Work closely with our social media manager, and take part in hiring and building team capability

• Act as the main point of contact for your products for internal stakeholders and external service providers

• Report on performance to senior stakeholders

Success in this role means:

• Delivering sustainable growth in traffic and revenue across your allocated products

• Building a product-led, data-driven team that is enabled, accountable and aligned

• Creating clear commercial propositions that meet both user and commercial needs without compromising SEO performance, audience credibility or responsible gambling standards

• Thriving in a fast-moving environment shaped by search algorithm changes, AI-driven discovery, the sporting calendar and iGaming regulation

• A genuine passion for sports and a good understanding of betting, with credibility among sports audiences

• Experience owning a digital product or business with P&L responsibility

• Experience planning around a fixed event calendar, for example in sports betting, sports media or similar event-driven businesses

• Hands-on experience with news-style SEO and freshness-led content that readers and search engines trust, and the ability to be a role model for how we move from evergreen content to this way of working

• A solid understanding of SEO and digital marketing (paid, social, CRM), ideally from hands-on experience

• Practical fluency in AI and a clear view on how it changes search, content and visibility

• A network in the sports betting or sports media industry

• Strong written and verbal communication, including working with external service providers

• Good knowledge of responsible gambling and the regulations that apply to sports betting promotion in the various markets you will operate

Nice-to-haves:

• Understanding of sportsbook commercial models (CPA, rev share, hybrid, offers and odds) and odds data

• Experience in affiliate marketing or iGaming across several regulated markets

• Language skills relevant to our markets